To mark the arrival of this year’s Amsterdam Dance Event, Dutch distribution and promotion platform Collabhouse is offering a producer the opportunity to win €5,000 to spend on a music promotion campaign.
The platform, which was founded by Spinnin’ Records co-founder Eelko van Kooten, offered a similar prize earlier this year, which led to more than 2,500 entries from producers eager to enhance their music promotion. The response was such that van Kooten and his team decided to host another competition in conjunction with ADE, which runs from October 16 to 31.
“These targeted promotional campaigns can have a huge impact on the success of a track,” commented Collabhouse CMO, Andy Berendsen. “For example a recent campaign with BEAUZ exceeded expectations, delivering 73k video creations on TikTok, reaching almost 53 million people, and accumulating over 5.7 million streams on Spotify. We’re excited to give more artists the opportunity to achieve such success.”
As well as the competition, details of which can be found here, van Kooten will also lead a masterclass during ADE titled The New Era of Music Promotion – Viral Content, Fan Building, and Career Growth.
Scheduled for October 16 at ADE Lab’s Mappa Soundbar, the session will feature discussions with industry professionals, including Triller VP Ben Reid, former TikTok executive Dan Carter, label head and artist Gallya, and host Mandy Salam-Aubry, founder of Music Services.
Additionally, Collabhouse will debut CollabhouseTV at ADE, in partnership with Reason Studios, SAE Institute, and BAX Music.
Notable highlights include an exclusive interview with van Kooten, a panel titled ‘Africa Rises’, featuring South African superstar and Collabhouse ambassador NAAK MUSIC, and ‘Breaking The Algorithm’, which will explore viral strategies for musicians on platforms like TikTok and Instagram.
More information on Collabhouse‘s ADE programme can be found here.
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