Capitalising on a growing cohort of sober and sober-curious clubgoers, Ministry of Sound has launched a new ‘sober rave’ series, kicking off on 11 May at the iconic London venue.
“At Ministry of Sound, our egalitarian roots have always led to positive change – for the growing number of us that are ‘sober curious’ we know what our patrons want, more inclusive nightlife experiences,” commented Matt Long, club director at Ministry of Sound, who added that “clubbing should be about connection, energy and making memories”.
Having hosted Ecstatic Disco and Dry Disco at the club in the past, the launch of 2025’s sober series is the first Ministry of Sound-developed brand to embrace alcohol-free raving.
The first in the daytime series will be headed by DRIIA, renowned for blending UKG, jungle, and breaks, who sees the launch as an opportunity to redefine club culture, where music takes priority over alcohol.
“For me, the focus would be demonstrating that sobriety doesn’t impinge on enjoyment – if anything it can enhance it,” she commented. “Dancing isn’t something that should be mutually exclusive with drinking, and to offer a space where music and community takes priority would be important in this ever-growing sober-curious society we live in.”
The experience will be complemented by a new mocktail menu, developed by bar manager Laura Andrijauskaitė, which includes drinks from brands such as Lucky Saint, Trip, and Real.co. “We wanted an offering that tastes amazing,” she commented.
More information can be found here.
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