Few artists do psychedelic visuals like The Chemical Brothers, and the video for the duo’s new single The Darkness That You Fear, their first release since 2019’s No Geography, is a kaleidoscopic wonderland.
Directed by Ruffmercy, and produced by My Accomplice, the video combines archive rave footage from the mid to late 90s with hand-painted Super 8 film textures and hand-drawn animation.
“I love using colour to create chaos and evoke emotions and this was the perfect project to do that,” Ruffmercy explained.
“When I first heard the song I immediately connected with the theme and the overall positive vibe. New government rules for relaxing lockdown had been announced and combined with the sun shining, it left me feeling positive about the forthcoming summer. It also triggered a strong sense of nostalgia that led to me going back to look for visual inspiration from the period in time when I first discovered The Chemical Brothers in the mid ’90’s.”
Bristol-based Ruffmercy has previously worked with artists such as Thom Yorke, Run The Jewels, and DJ Shadow.
As for the track itself, it’s a woozy swirl of electronic psychedelic, described in the official press release as ‘the sonic equivalent of light at the end of the tunnel’, as we look forward to a time after the coronavirus pandemic.
“The Darkness That You Fear is a hopeful piece of music,” said the group’s Tom Rowlands. “When we found the combination of the different voices worked set to the flow of the music it made us feel optimistic, like it was something we wanted to share.”
The Chemical Brothers are scheduled to headline the Friday night at Creamfields in Cheshire in August of this year, as well as TRNSMT in Glasgow in September.