A new initiative that uses a ‘dance-powered app’ to raise funds for struggling nightclubs is entering its next phase.
Heineken brand Desperados is backing the ‘Rave To Save’ initiative, supported by Beatport, which encourages clubbers to dance during a series of virtual parties, with each ‘step’ translating into funding to support venues hit by the coronavirus crisis.
To date, the series has seen performances by Purple Disco Machine, Nakadia, Anja Schneider, Pan-Pot, Alle Farben and MOGUAI, to raise funds for German clubs including Prince Charles and Cassiopeia in Berlin, Hamburg’s Halo Club and Reineke Fuchs in Cologne.
The scheme is now bring rolled out to more locations across Europe, commencing with a party at London’s Tobacco Dock on 8 May, in collaboration with elrow.
For every 100 dance steps taken by users during this event, the beer brand will donate €1 to the nightclub sector. Users can also make a direct donation to venues that host the parties.
“It’s wonderful to be able to raise vital money for these venues in such hard times, whilst at the same time working with some incredible artists and delivering such engaging live streams,” commented Ed Hill, VP Beatport Media Group.
“The innovative pedometer mechanic within the Rave to Save app, which rewards dance lovers’ steps with a monetary donation, brings a truly unique and refreshing approach to the cause related live streams.”