Director Charlie Robins has worked with artists such as Rudimental, Dusky, Jeshi, Emeli Sandé, Rag ‘n’ Bone Man and Jessie Ware in the past, and for his latest music video, for Jasper Tygner‘s That’s Too Slow, he’s turned the clock back to the golden age of 90s raving.
“The film is essentially a homage to those bleary-eyed, majestic nights out – particularly those old raves off the M25 from the early ‘90s,” he explains. “The magic of a shared experience on the dance floor is something we have all been pining for, for way too long. This video was a chance to jog the memory and stir the spirits.”
The video, which is ‘inspired by those post rave, hazy journeys home as well as footage and photographs from the 90s rave era’, according to its listing on YouTube, came about after Robins and Tygner put out a call to friends and old acquaintances, to send in old footage of them partying.
“We got some class bits from friends, family, as well my own personal phone stash (don’t judge) and specifically shot moments with Jasper and pals having an actual party,” Robins adds. “Add to that some archive reels from yesteryear and it became this crazy dreamlike madness.”
As London-based producer Tygner adds, That’s Too Slow was written during the lockdown, with the artist turning to old 90s footage and photographs of early UK raves for inspiration.
As he explains, he was “searching for material from in and out of the club, the hazy walks back home, the groups of people chilling post rave and the ravers wandering around eager to keep going. After Charlie contacted me, I sent over the footage and photos I had cited for the track. The video really shows a journey through a night from start to end.”
That’s Too Slow is taken from Tygner’s Eyes Open EP on Silver Bear Recordings.