Mixcloud doubles down on Mixcloud LIVE streaming platform
With clubs (sadly) remaining closed for the foreseeable future, Mixcloud has announced the full rollout of its Mixcloud LIVE live-streaming platform, nine months on from launching the platform in ‘beta’ mode.
The group said that it has built out new features such as the ability to legally save recordings of your streams, high-quality 320kbps audio, improved stability, and, most importantly, negotiated music licences so that artists that are played, get paid.
“In April 2020, we fast-tracked our plans and launched Mixcloud LIVE in beta,” Mixcloud said in a statement. “Our mission was and continues to be simple: build the world’s best music live-streaming platform.
“We know that nothing will ever beat experiencing music in a real venue with friends, but while clubs and concert halls are locked down we’re trying to build the next best thing.”
Since its launch, artists such as John Digweed, DJ Jazzy Jeff, Club Quarantine, CARISTA, Benji B, Carl Cox, GHB2B, Questlove and Little Pink Book have been among using Mixcloud LIVE in beta mode, with the most recent New Year’s Eve a “milestone” for the platform, as it “smashed” previous records in terms of streams and views.
“Coming out of beta doesn’t mean that we’re done building it. Quite the opposite — we’re just getting started,” Mixcloud added. “This year we will expand Mixcloud LIVE’s features, continuing our mission to build the world’s best music live-streaming platform. We’ve been gathering your feedback over the past year and have so much in the roadmap we can’t wait to share.”
See you on the (virtual) dancefloor… 🙂
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