Boris Brejcha‘s Fckng Serious label is set to host an event with a difference at this year’s Amsterdam Dance Event (ADE) – a six-hour party on a moving tram.
The event, which takes place on 17 October, sees Brejcha joined by Ann Clue and other Fckng Serious artists, to launch the label’s new app, F Serious.
The F Serious app was developed alongside digital partners CM.com, and ‘promises to revolutionise fan engagement and industry networking’, according to a press release. Elsewhere, MGNFY brings its innovative ticket-marketing strategies to the table.
As the tram rolls through the streets of Amsterdam, attendees will enjoy exclusive live DJ sets from Fckng Serious artists, including Boris Brejcha, Ann Clue, Deniz Bul, Moritz Hofbauer, Frieder & Jakob and Julian Wassermann.
“Launching our app in a moving tram reflects the spirit of creativity and innovation that defines both ADE and Fckng Serious,” commented Boris Brejcha, founder of Fckng Serious.
“With the valuable support of CM.com and MGNFY, we are offering fans and industry professionals an unforgettable experience that blends music, technology, and mobility. This app will change the way fans interact with their favourite artists while providing new tools for industry networking and event engagement.”
According to the label, for fans, the app offers exclusive music, live event features, and the chance to participate in interactive moments throughout the journey. Industry professionals, meanwhile, will be able to benefit from new tools for event engagement and networking.
Those interested in attending can sign up for the Fckng Serious newsletter and follow the label’s social channels for updates and giveaways.
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