UK-based ticketing and music discovery platform Dancefloor has launched the Nightlife Dividend Programme, an initiative designed to support independent nightlife venues and promoters.
The launch follows a recent report by the Night Time Industries Association, which found that the UK is losing three nightclubs per week – if the current trend continues, there will be no nightclubs left by 2030.
Dancefloor’s new programme is intended to address this issue by establishing a shared revenue system between the platform and its users. Each month, 25% of Dancefloor’s booking fees will be pooled and redistributed back to the venues and promoters selling on the platform – a ‘fairer, more sustainable ecosystem for the dance music industry’, as Dancefloor put it.
The initiative has initially been rolled out in London, with other cities to follow.
“Our night-time ecosystem is at breaking point, we’ve all seen incredible local venues and promoters struggle or disappear,” commented Ben King, founder and CEO of Dancefloor. “After working at two music ticketing companies previously I saw firsthand how the old way of doing things is not sustainable, and it’s clear the system has to change.
“I started Dancefloor because I wanted to do things differently. With the Nightlife Dividend we’re putting money back into the hands of the people who make nightlife possible. It’s about rebuilding the ecosystem from the ground up.” More information can be found here.
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